The Sports Illustrated Racquet Club takes over the West Side Tennis Club in Forest Hills — the ground that hosted the US Open for more than six decades — for the full two weeks of the tournament. It runs as a private club rather than a one-night party: athlete-led clinics, chef-driven dining, and daily match viewing across a 38-court property with its own stadium. Sports Illustrated and Authentic Live build it, the same team behind Club SI at the Kentucky Derby and the Circuit Series across Formula 1 weekends. The room is credentialed and invitation-led — athletes, entertainers, brand and agency executives, and members' guests — a different proposition from open-door festival traffic. Because programming runs across the whole fortnight, a partner gets repeated contact with the same audience instead of one evening's impression. Forest Hills sits a short ride from Flushing Meadows, so the club works as the off-site base where guests spend the hours they are not in a stadium seat. The ways in are hospitality and the court itself: title a pro-led clinic or exhibition, own the terrace and lounge overlooking the grass courts, or run a stringing and demo bar that gives guests something to do between matches. A club setting rewards one well-finished space over a wall of signage, which makes category exclusivity — spirits, apparel, watches, automotive — worth more here than volume of logo placement. Everything shot on site carries into Sports Illustrated's editorial and social channels, so the footprint outlives the guest list.