Overview On the Friday night before the Kentucky Derby, Sports Illustrated takes over the Ice House in downtown Louisville for Revel at the Races, a late-night party whose first three headliners were The Chainsmokers, Diplo and Tiësto. It debuted in 2024 and was back for a third year in 2026, that time presented by DraftKings and produced with J. Wagner Group. In 2025 it added a Belmont Stakes edition in Saratoga Springs and one at the King's Plate at Woodbine. The same weekend Sports Illustrated runs Club SI, its hospitality suite at Churchill Downs. On site The Ice House sits at 226 East Washington Street. In 2024 doors opened at 10 p.m., general admission included an open bar, and VIP tables seated ten. In 2026 the room had a dance floor and several lounges around it. The Saratoga edition in 2025 was a Thursday night at The Night Owl, two nights before the Belmont. Talent and Influencers The Chainsmokers and DJ Irie opened the first edition in 2024. Diplo headlined in 2025, with Xandra on the decks and Aaron Rodgers, Alix Earle, Guy Fieri, Livvy Dunne and Wilmer Valderrama in the room. Tiësto played 2026 to a crowd that included SI Swimsuit models Camille Kostek and Chanel Iman, Joakim Noah, Charles Oakley, Will Levis, Nate Burleson and Vernon Davis. G-Eazy headlined Saratoga in 2025. Track record Sports Illustrated counts $68.9 million in advertising value across the 2024 and 2025 editions. Brand presence In 2025 Tito's, Maker's Mark and Celsius poured, Verizon ran a photo booth, Frye showed boots and MINI parked a Cooper that gave away two seats in Club SI. In 2026 DraftKings had a VIP lounge, Velocity Black a concierge lounge, Verizon charging stations, HydroJug engraved flasks, Ted Baker built a photo moment and Maker's Mark served mint juleps. Levels run from a presenting partner with custom activation and tickets to hospitality tables and SI media programs.