Miami’s Fitness Community IRL

We Belong Here – Palm Beach

Available on request

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Overview The STAY FIT 305 Sweat Series is four morning workout festivals a year in Miami, one per season, where one ticket covers every class on two stages: Pilates, bootcamp, yoga, dance and a run, with a live DJ. Spring, Summer, Fall and Winter Sweat move between hotels and beach clubs, among them Joia Beach by Jungle Island, the InterContinental Miami and Eden Roc Miami Beach, and each runs roughly 8 a.m. to noon. STAY FIT 305 is a Miami fitness events and media company that books the city's local instructors and runs its own social and email channels. On site Fall Sweat 2026 at Joia Beach ran two stages side by side, the Sand Stage and the Canopy Stage, with four hourly classes on each from 8 to 11 a.m., so guests could pick a class, move across and pick another. Brand partners sampled on site, RECVR ran a recovery station and Authen Running gave away gear to the first 100 guests. Guests bring their own mat, towel and water bottle, plus swimwear. Sweat in the Sky at the InterContinental in 2024 ran four workouts back to back, added a cold plunge, and opened the hotel pool to guests at noon. Audience Guests come to train rather than watch. They choose as many classes as they want and circulate between stages, sampling tables and the recovery area across a four-hour morning, then stay for the pool or the beach. The company describes its events as bringing together hundreds of South Florida's fitness professionals as well as the people who take their classes. Talent and Influencers The instructors are Miami's own. Fall Sweat 2026 put Nneka Osigwe, Frank Vomero, Clementina Cardana and Carlos Torres on the Sand Stage and Arthur Alexander, Bree Markley, Alejandro Forbes and Nikki DeLuca on the Canopy Stage. In 2024 Sweat in the Sky ran a 5K with Diana Cook, yoga with Courtney Shea McDonald, bootcamp with Rick Chavez and Zumba with Cat Medina. Track record By September 2026 STAY FIT 305's event page counted 68 events hosted and 8,900 attendees, and the company billed Summer Sweat 2026 at the InterContinental as its biggest event. Nikki Pepper of Reebok: "Working with STAY FIT 305 was an amazing way to connect the Reebok brand with the South Florida fitness community." Brand presence Each Sweat carries a hydration partner in its name: BODYARMOR at Sweat in the Sky in 2024 and POWERADE POWER WATER at Fall Sweat 2026. Other partners sample at tables on site - OWYN, Red Bull, Lifeway, A1RWATER and POSHI in fall 2026 - and recovery and running brands run their own stations. A Powered By partner takes all four events in a year, and partners are also featured on STAY FIT 305's social and email channels.

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Joia Beach

Miami, FL

Skylawn at InterContinental Miami

Miami, FL

Eden Roc Miami Beach

Miami, FL

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