Overview The Steele County Free Fair is Minnesota's largest county fair, held in Owatonna since 1918 and free to attend for every visitor. On site The fair spans six days each year with three headline concerts, the Bulls & Barrels Rodeo (a sold-out Saturday tradition), a grandstand entertainment lineup, and a SCFF ON A Stick mobile app mapping every vendor and attraction on the grounds. Audience The fair draws a broad regional Minnesota crowd, from rodeo and concert fans to families visiting for the grandstand lineup and midway. Track record The fair draws an estimated 340,000 visitors a year, among the highest attendance in its history, with over 2 million webpage views leading up to the event. Brand presence Partner packages include a 10x10 tent at the headline concerts and rodeo, grandstand and high-traffic banners, logo placement on the fair's site, and PA announcements throughout the week.