Overview Fitness on The Lawn is a free hour of outdoor exercise at Downtown Summerlin every Tuesday at 7 p.m. from April through September, and the instructors come from the district's own studios and stores, among them TruFusion, Pure Barre and lululemon. Classes rotate week to week through yoga, barre, HIIT, bootcamp and Zumba, and all levels are welcome. Downtown Summerlin is the open-air shopping, dining and events district at the center of Summerlin, the 22,500-acre master-planned community Howard Hughes developed on the west side of the Las Vegas Valley. On site Classes meet on The Lawn in the middle of the district; one spring, while a roller rink occupied it, they moved to the large grass nearby. People bring their own mat, towel and water, and Downtown Summerlin pitches the hour as a way to end the day outdoors at sunset. The most recent season added a digital Experience Pass for check-in. Audience This is a participant crowd, not spectators: people come on a weeknight to take the class. FIT4MOM, a fitness program for mothers, has taught in the rotation, alongside the district's boutique studios. Track record The series ran as early as 2022, and GHOST, the energy drink brand, was presenting sponsor for three straight seasons. The studio lineup changes with the district: past seasons included Fabletics and Free People, FP Movement was later added, and Nike joined the most recent rotation. Brand presence The series carries one presenting sponsor for the six-month season. That sponsor sets up a table every Tuesday beside the instructors to hand out product, and its name runs in paid advertising, on-site signage and event collateral, on the Summerlin website and social channels, on the digital pylon signs at the district's entrances and on the Festival Plaza Drive media board, plus a dedicated email to the Downtown Summerlin list announcing the partnership.