The Lei Day Parade is held annually at Downtown Summerlin in Las Vegas, Nevada, celebrating Asian American and Pacific Islander Heritage Month through Polynesian dance, cultural performances, and community participation along Park Centre Drive. The event draws families and cultural organizations from across the Las Vegas Valley, creating a joyful and visually engaging celebration in a walkable outdoor environment. For brands, Lei Day offers authentic alignment with heritage, inclusivity, and cultural storytelling, supported by strong on-site visibility and community goodwill.