Summerlin Rock Rink is a signature seasonal attraction at Downtown Summerlin in Las Vegas, set uniquely inside Las Vegas Ballpark, home of the Las Vegas Aviators. From mid-November through mid-January, the ballpark transforms into a winter destination with a real-ice skating rink, holiday music and a towering holiday tree, drawing an expected 20,000 visitors across the season. Families, couples and groups return multiple times to skate and gather, making this a repeat-visit destination rather than a one-time event, reaching an affluent local audience within a controlled, high-dwell-time environment. The multi-week runtime lets brands integrate experientially, tell longer-form stories and benefit from repeated impressions during one of the highest consumer-spending periods of the year, tied to both holiday tradition and professional sports infrastructure.