Overview The Suncoast Boat Show fills the docks at Marina Jack on Sarasota's bayfront each April with boats in the water and on land, from motor yachts and sportfishers down to inflatables and kayaks, across 65,000 square feet of dock space. It runs Friday through Sunday and has been held for more than 40 years. The U.S. Boat Show division of Informa Markets organizes it; the same division runs the Fort Lauderdale International Boat Show. On site The in-water boats sit along docks A through D, with numbered land displays and tents on shore. The tents sell marine electronics, accessories, clothing, jewelry and art, and a bar and concession area sits on the land side. Credentials are picked up at the main entrance, with a second entrance to the south. In 2026 Captain Don Dingman ran the Hook the Future kids' fishing clinic at noon and 2 p.m. on Saturday and Sunday, and every child leaves with a free rod and reel. Visitors park in the Palm Avenue and State Street garages two blocks away, and a free shuttle loops between them and the show from half an hour before opening to half an hour after close. Audience Informa's attendee survey gives the reasons people come: 45% to buy a boat, 35% to see what's new, 40% to see everything and have fun, and 20% to find ideas and products for a boat they already own. The show pitches itself to sport-fishing and leisure boaters. Brand presence The presenting title sponsor takes naming rights on a three-year term, with its logo co-located with the show's, its own space on the docks and a place in every print and TV ad and press release. The Main Show Tent is sold with a custom branded gable and a co-branded name on the show map. A beverage brand can run a tasting location or buy exclusive pouring rights in its category, and the registration sponsor's logo goes on every digital ticket, credential and lanyard. Branded water-filter stations, recycling bins, emails to the show's database and Instagram stories fill out the menu, and Informa packages multi-show deals across its boat shows.