Overview Sunset on the River is a two-day, 21+ house music and arts festival on the Hillsborough River in downtown Tampa, produced by Sunset Events and Disco Presents. It is the new form of Sunset Music Festival, the city's long-running Memorial Day dance music festival, which drew tens of thousands a year to Raymond James Stadium. Sunset has left the stadium lot for a boutique waterfront festival with capped attendance, and every ticket supports ForHearts Worldwide's cardiac care work. On site Julian B. Lane Riverfront Park is a 25-acre park with views of the Tampa skyline, and the festival runs from mid-afternoon until late on both days, timed around sunset. The lineup pairs international headliners with Tampa's own house, tech house and progressive house DJs, and the production adds custom lighting, projection and large art installations. Guests get waterfront lounges, local food and craft cocktail bars; VIP adds viewing decks, table service and concierge arrival. Partners can host the VIP lounges and viewing decks, build branded art or photo moments, run beverage or food partnerships, and add live art pieces such as murals, canvases or a mirror-cube installation. Audience Capacity is 13,500 guests, all 21 or older. The festival is built for professionals, creatives, entrepreneurs and tastemakers between 25 and 45 who spend on hospitality, travel, fashion and dining and are active on TikTok and Instagram. Marketing targets Tampa Bay, Orlando, Miami and the rest of South Florida, the Southeast and visitors who travel for a weekend away. Talent and Influencers Sunset Events has booked artists such as Tiësto, Skrillex, Illenium and Zedd over the years. The lineup mixes globally known touring DJs with Tampa's own electronic scene, with signature sets timed to the sunset. Regional lifestyle, music and culture creators are part of the marketing plan. Track record Sunset Music Festival ran for more than a decade as Tampa's main dance music festival before its producers rebuilt it as Sunset on the River. Sunset Events produces more than 150 events a year in Tampa Bay and Central Florida, and Disco Presents has sold over 25 million tickets across more than 100 markets. A year-long campaign of teasers, a venue reveal, email, SMS and paid social leads up to the festival. Brand presence Partner tiers include category exclusivity, stage announcements and mentions, activation areas from 10x10 up to 10x20, on-site signage, logos in festival advertising, media recognition, and VIP and GA tickets. Optional live art add-ons let a brand commission murals, canvases, keepsakes, body-paint stations, sculptures or an infinite mirror cube during the festival. The festival also offers year-round digital storytelling and press around partner brands.