The Surf City Marathon is a premier oceanfront running event held annually in Huntington Beach, California, featuring a Marathon, Half Marathon, 5K, and Beach Mile. Now entering its 30th anniversary year, the event is recognized as one of Southern California’s most scenic and flat courses, running along Pacific Coast Highway, through Huntington Central Park, and finishing just steps from the sand. Each year, the race attracts approximately 20,000 registered participants from across the United States and around the world, supported by a vibrant race expo, finish-line festival, and community programming throughout the weekend. Spectators line the course and beachfront, creating a high-energy environment that blends endurance sports with Southern California surf culture. For brands, the Surf City Marathon offers a powerful platform to engage a health-conscious, active, and lifestyle-driven audience through on-site activations, sampling, digital storytelling, and experiential marketing. With strong participant engagement, global reach, and a milestone anniversary, the event provides brands an opportunity to create meaningful touchpoints before, during, and after race weekend