Overview Tahoe Brewfest shuts down Ski Run Boulevard in South Lake Tahoe for a day of craft beer from more than 40 breweries, cideries and kombucha makers, and after event costs every dollar goes to the Boys and Girls Club of Lake Tahoe. The festival says it has raised more than $500,000 since 2017 for the benefit of more than 800 children. It is all ages: tasting is 21 and over with ID, and kids come in with a parent. The 2026 festival, on August 29, was the ninth. On site The day runs 11 to 5. VIP ticket holders come in at 11 for early pours, their own zones, exclusive tastings and their own restrooms; general admission opens at 1, and every ticket carries unlimited tasting in a commemorative stainless steel cup. Food trucks, artisan booths and artists line the boulevard between the brewery tables, with DJs and live music, yard games, bubbles and face painting for the children. A designated-driver ticket gets in for a suggested donation to the club. When the street closes, the after-parties move to Lake Tahoe AleWorX Stateline, Tipsy Putt and Paddle House Brews. Audience Most of the crowd travels in. In the festival's 2025 figures a third came from Greater Sacramento, 22% from the Bay Area and 17% from the Lake Tahoe basin itself, with the Central Valley, Northern California and Northern Nevada behind them. Visitors have come from 21 states and from as far as Japan and France. Families bring children, and tasting is limited to adults with ID. Track record Cold Water Brewery hosted the first Brewfest in June 2017 in the Swiss Chalet Village Center parking lot. It has since moved onto Ski Run Boulevard, brewery participation has grown by 167% to 40-plus in 2024, and the VIP area has doubled in size from its 2022 footprint. The festival says it was voted Tahoe's best charity event in 2025. Brand presence The top partner takes a "presented by" credit, its name on the entrance signage and a 10-by-20 exhibit space on the boulevard; smaller partners take 10-by-10 space, a place on the banner, posters, postcards, website and digital event map, and a logo on the back of the volunteer tees. Beyond the tiers, a partner can brand the VIP Chill Zone or the photo frames, become the official lodging sponsor, or join the official Tahoe Beer Week calendar. Trade and custom packages are on offer.