Overview The Tar Heel 10 Miler is a spring road race on and around the University of North Carolina campus in Chapel Hill, run by Capstone Event Group. Race morning holds three events: the 10 miler, the Fleet Feet 4 Miler and the Double Down Challenge, where runners finish the 4 miler, jog back to the start and then run the 10. The course starts by the Bell Tower, winds through campus and downtown, and saves Laurel Hill for last before the finish outside Kenan Stadium. On site Race weekend opens with two days of packet pickup on the Southern Village green, where every runner collects a bib and shirt and stops by the sponsor tents. On Saturday the 4 Miler and Double Down start first and the 10 Miler follows half an hour later. The Laurel Hill Challenge times the 163-foot final climb on its own, with a mini start and finish line, music at the bottom and the top, and the best spectator spot on the course. Past the finish chute, runners and families fill the post-race party on Stadium Drive for food, sponsor tents and the awards tent, while Kenan Stadium opens Gate 3 for bag drop. Audience The field is mostly UNC alumni, students and Triangle residents, and runners from rival schools get their own Crash the Party category. Nearly 58% of participants are women, and almost half are in their twenties. About a quarter live in Chapel Hill and one in ten travels in from out of state. Runners rate the race 4.5 out of 5, with a Net Promoter Score of 60. Talent and Influencers There is no paid elite field. Volunteer pacers carry flags for twelve pace groups, from 6:30 to 12:00 per mile. The top three men, women and nonbinary runners in each distance collect overall awards at the post-race party, and the fastest climber of Laurel Hill in each division is named Leader of the Hill and gets a free entry the next spring to defend the title. Charity runners raise money for the AKC Canine Health Foundation, the race's beneficiary, and the UNC Running Club is a race day partner. Track record The race has sold out two years running and grew from about 4,000 participants to a sold-out field of about 9,000. Counting spectators, roughly 17,000 people lined the course and the finish at the most recent race. Online, the race site logged more than 250,000 unique sessions over the last cycle, organic social posts drew about 1.4 million views, and emails to registered runners open at about 76%. Brand presence Fleet Feet holds the title of the 4 Miler and sells official race merchandise at packet pickup. UNC Health, WRAL, Chapel Hill Eyecare, Chapel Hill Family and Cosmetic Dentistry, Home Food Service, Upright Athlete, the U.S. Army, Breakthrough Physical Therapy, Balanced Movement Studio and ZOA Energy are also partners. Capstone builds each deal around moments in the runner's year: registration, training emails, the medal reveal, packet pickup, the start line, aid stations, Laurel Hill, the finish, the post-race party and the results email.