Taste of London



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London’s Premier Food Festival
$80,000
Available on request
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Overview Taste of London puts more than 30 of the city's restaurants in Regent's Park for five days each June, each cooking a short menu of its own dishes for guests who move from stand to stand across eight sessions. Some restaurants stay all week and others come in as Daily Specials, new concepts that pop up for one or two days. In 2026 that meant Yauatcha, Sale e Pepe, Oblix, Prince Arthur, Dumplings' Legend and Rondo among more than 130 dishes, with more than 150 artisan producers, drinks brands and pop-ups around them. It began at Somerset House in 2004 and moved to Regent's Park in 2005. It belongs to Taste Festivals, which IMG bought in 2013 and MARI acquired in 2025, and it was named Best Consumer Show at the 2012 Exhibition News Awards. On site The 2026 festival opened on a Wednesday evening and ran lunch sessions from noon to 4 and evening sessions from 5:30 to 9:30 through Saturday, closing with a single Sunday session until 5. The Taste Fire Pit ran flame-cooking demonstrations hosted by DJ BBQ and Simon the Butcher. Two cook schools gave guests hands-on classes: a BBQ Cook School over open fire and the British Airways Holidays Cook School, built around Caribbean cooking. Live HappILLY ran illy's University of Coffee trainers on coffee pairings and coffee cocktails, The Royal Parks hosted talks on sustainability and nature, Birra Moretti ran an aperitivo hour and the Jack Daniel's bar kept a karaoke booth. VIP ticket holders had their own lounge with masterclasses and DJ sets from Kiss. Talent and Influencers Big Zuu, Sally Abe and Nathaniel Mortley, known as NattyCanCook, cooked at the Fire Pit and the cook schools in 2026. Hannah Harley Young hosted the British Airways Holidays Cook School, and Julian Brown and Melanie Brown split the BBQ Cook School across the week. Brand presence illy was headline sponsor in 2026, and more than 20 brands ran on the festival's sponsor page. Several ran programmed spaces: the Mastercard Pagoda taught F1-themed Jack Daniel's cocktails tied to the McLaren Mastercard team, Birra Moretti paired its beer with Italian bites, Prosecco DOC and Grana Padano ran joint masterclasses, and British Airways Holidays put its name on a cook school. The Royal Parks, which runs the park, programmed its own sessions.
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The Regent's Park
Outer Circle, Westminster, London, NW1 4RJ, United Kingdom
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