Taste of Tennis is among the most established experiential properties in professional tennis, running for over 25 years across global markets including New York, Miami, Indian Wells, London, Melbourne, and more. Well-known and respected by fans, players, media and industry insiders, Taste of Tennis is a one-of-a-kind culinary experience that features live entertainment, cuisine prepared by leading chefs, and appearances by top tennis stars. Past headliners include Serena Williams, Rafael Nadal, Coco Gauff, Andre Agassi, Venus Williams, Naomi Osaka, Vicky Mboko, Jessica Pegula, John McEnroe and Taylor Fritz alongside culinary giants like Morimoto, Emeril Lagasse, Marcus Samuelsson, and Dominique Crenn. As the Title Sponsor, Taste of Tennis seamlessly integrates into your experiential portfolio and immediately positions your brand as a leader in the the tennis industry. Taste of Tennis attendees include tennis fans and a who's who of sports, business and entertainment. The guest list speaks for itself. Chrissy Teigen, John Legend, Eva Longoria, Gary Vaynerchuk, Lana Del Rey, Bill Ackman, Omar Benson Miller, Dirk Nowitzki, Mark Ein, and Mike Tyson have all attended. The red carpet at Taste of Tennis is the most photographed in the sport. With 339M+ combined media reach and features in outlets across every event city, this is a property that generates real attention at scale. Citibank held the title sponsorship for 8 consecutive years. BNP Paribas followed with 6 years. Additional sponsors include Deloitte, Mastercard, Delta, Heineken, Hugo Boss, Fanatics, EJ Gallo, Italian National Tourist Board, LG Signature, Etihad Airlines and many others. AYS manages everything end-to-end: talent, production, PR, influencer activation, content creation, and sponsor management. The template is customizable and events can be added to include markets of your choice. The 2026 partnership launches with a marquee event in New York City ahead of the US Open, expanding to four key markets in 2027 (Indian Wells, Miami, Wimbledon Village, and NYC).