Overview Taste of the NFL pairs NFL players and legends with award-winning local chefs for a single Super Bowl weekend tasting event benefiting GENYOUth, a national nonprofit that has reached over 77,000 schools with tools and support for healthier school environments and its End Student Hunger initiative. On site Guests move between branded tasting stations each staffed by a chef, culinary students and an NFL player, a Players Lounge green room where athletes sign autographs and mingle, a lunch box wall selling gift-filled boxes, a floral brand display, and a welcome photo backdrop at the entrance. VIP access begins an hour ahead of general entry. Audience Attendees sample dishes from top chefs, collect autographs on keepsake footballs, and take home branded gift bags as they move between stations and the VIP lounge. Talent and Influencers Past editions have featured NFL greats signing autographs across the venue and celebrity chefs including Carla Hall and Andrew Zimmern, who have appeared on national broadcast coverage preparing Super Bowl recipes. Track record The event raised $1.5 million in 2026, increasing access to 75 million healthy school meals and reaching 275,000 students, with impact extending into all 32 NFL club markets. Brand presence Taste of the NFL is presented by PepsiCo, with a Players Lounge presented by PNC Bank and a Photo Delivery sponsorship held by Viatris.