Overview TASTE! Philadelphia is a food, wine and spirits festival at the Valley Forge Casino Resort in King of Prussia, where guests sample their way past restaurants, wineries, breweries and distilleries and buy the bottles they like from a Fine Wine and Good Spirits store on the show floor. It runs over three sessions in October, a Friday evening and two on Saturday, with celebrity chef demos on stage at each. One Step Events, a family business that has produced food, wine and spirits festivals for more than two decades, puts it on. On site More than 250 exhibitors fill the hall. A ticket covers every food sample and every wine, beer and spirits tasting, a wine glass and shopping bag, and most of the culinary demos. Hands-on seminars, travel and experience exhibits and kitchen-tool stands sit between the tasting tables, the on-site store runs celebrity bottle signings, and there is Giant Jenga, cornhole and a photo booth. Parking at the casino is free. Audience Six in ten guests are women, and 35 to 44 year olds are the largest age group, followed by 45 to 54. Most live within 50 miles: 72% come from the Philadelphia area, 13% from New Jersey and 10% from Delaware. Over two-thirds earn more than $95,000, 64% are college graduates and 90% own their homes. Groups of ten or more, from bachelorette parties to work teams, get a group rate. Talent and Influencers The TASTE! hall of fame runs to Guy Fieri, Kathie Lee Gifford, Tyler Florence, Duff Goldman, Bethenny Frankel, Giuliana and Bill Rancic, Paula Deen, Robert Irvine, Ayesha Curry, Kevin O'Leary, Rocco DiSpirito, Jose Garces, Morimoto and Glenn Howerton, along with Brian Westbrook, Isiah Thomas, Dick Vermeil and G. Love. Kurt Russell has poured and signed bottles of GoGi, the wine label he started in the Santa Rita Hills, and Chef Eddie G has cooked on the demo stage. Track record One Step Events has staged dozens of TASTE! festivals and, through Vet Tix, donated more than $250,000 in tickets to service members and veterans. The festival's paid and earned media reach runs to about 4.9 million Facebook impressions, 4.9 million Instagram users, 1.2 million print and 1.1 million broadcast impressions, with an email list of more than 32,000. Brand presence Fine Wine and Good Spirits is the festival's retail partner, Happy Chef Uniforms is the official stage sponsor and the Valley Forge Casino Resort is host. Blue Moon, Tullamore D.E.W., Hussong's Tequila, Five Farms Irish Cream, Tequila Rose, 360 Vodka, Kurvball Whiskey, Topo Chico, Polar Seltzer, DelGrosso and Godshall's have all poured or sampled. Sponsors buy Presenting, Gold, Silver or Bronze tiers, or the official wine glass or bag.