Overview Texas Motor Speedway's NASCAR weekend puts all three national series on the 1.5-mile quad-oval north of Fort Worth over three straight days. The Craftsman Truck Series runs the SpeedyCash.com 250 on Friday, the O'Reilly Auto Parts Series runs the Andy's Frozen Custard 300 on Saturday, and the Cup Series closes with the WÜRTH 400 presented by LIQUI MOLY on Sunday. It is the biggest weekend of the year at the track. On site More than 100,000 fans come through over the weekend and fill the grandstands, the infield and the campgrounds. There are pre-race concerts, a mile-long Fan Zone with autograph sessions and brand displays, and infield hospitality in Burnout Alley and the chalets. Private suites take groups of 20, 32 or 64 with Levy Restaurants catering, preferred parking and Sunday pre-race track access. Partners can buy the signage the national broadcast picks up (track wall, trackside billboards, A-frames, backstretch banners and the Big Hoss video board), Fan Zone space for sampling and lead capture, suites, and garage and pit access for their guests. Audience Most of the crowd comes from Dallas-Fort Worth and the rest of Texas, though the latest Cup race drew ticket buyers from all 50 states and more than 15 countries. The speedway puts its fans at 62% men and 38% women, with an average household income above $88,000. About three in four own their home, more than one in four have children at home, and 26% are multicultural. Talent and Influencers The full Cup Series field races on Sunday, and the O'Reilly and Truck fields fill Friday and Saturday. Drivers sign autographs in the Fan Zone and turn up at partner press events and hospitality. FOX Sports carries the Cup and Truck races and The CW carries the O'Reilly race; the speedway counts about 10 million national TV viewers and more than eight hours of network airtime across the weekend. Track record Texas Motor Speedway has run Cup Series races since it opened and is one of eleven tracks operated by Speedway Motorsports, alongside Charlotte, Bristol and Las Vegas. The reserved grandstands for the most recent Cup race sold out. Partners stay an average of 11 years, and Speedway Children's Charities raised more than $180,000 for North Texas kids during the last race weekend. Brand presence Würth holds the Cup race title with LIQUI MOLY presenting, Andy's Frozen Custard names the O'Reilly race, and Speedy Cash names the Truck race and Victory Lane. Chevrolet is the official vehicle of the speedway. Coca-Cola, Caterpillar, O'Reilly Auto Parts, Raising Cane's, WinStar World Casino & Resort, Texas Lottery, Allsup's, Yesway, Aaron's and Busch Light are also partners.