Overview Texas Motor Speedway is a 1,500-acre motorsports and events property in north Fort Worth, along I-35W and State Highway 114 and about 30 minutes from DFW International Airport. NASCAR's national series come once a year, but the speedway runs more than 275 events and over 70 public days a year and sees more than 1.5 million visitors. Partners are on site every month. Race weekend is only the peak. On site Car and truck shows fill much of the calendar: Goodguys in spring and fall, Mopar Heaven, the Pate Swap Meet, FuelFest, C10 Nationals, Holley LS Fest, Bandas y Trocas and October Madness. FoodieLand, the Sick New World music festival, dirt track championships and the NASCAR tripleheader round it out. A year-round partner gets official status and use of the speedway's marks, highway billboards seen by 98,500+ cars a day on I-35 and 65,500+ on Highway 114, grandstand, concourse, flag and banner branding, branded concession stands, and placement across the speedway's app, email, website and social channels. Audience The crowd changes with the calendar. Hot rod shows skew 50 and older, Mopar and tuner events draw 18 to 40, and Bandas y Trocas and October Madness bring out a large Hispanic truck community. Sick New World and FoodieLand draw festival crowds of 40,000 to 70,000. Across the speedway's fan base, 62% are men, the average household income is above $88,000 and nearly three in four own their home. Talent and Influencers Cup, O'Reilly and Truck Series drivers headline race weekend, and the festivals and car shows bring their own lineups and builders. The speedway's own channels carry partner messages all year: more than 550,000 social followers with a 31.8% engagement rate, a website with 1.6 million annual views, emails that average a 33% open rate, and an app with 40,000+ users. Track record Speedway Motorsports runs Texas Motor Speedway along with ten other tracks, including Charlotte Motor Speedway. Partners here stay an average of 11 years, and many have turned the relationship into retail programs: a Texas Lottery scratch ticket, limited-edition driver cups sold only at Allsup's and Yesway, and Andy's Frozen Custard deals tied to race results. Brand presence Year-round partners include Chevrolet, Coca-Cola, Würth, Caterpillar, O'Reilly Auto Parts, WinStar World Casino & Resort, Texas Lottery, TxDOT, CoServ, Zimmerer Kubota, Allsup's, Yesway, Raising Cane's, Core Personnel Staffing and Katz Coffee.