The TTHA Extravaganza Series is a multi-market outdoor lifestyle expo touring Texas with stops in Houston, Fort Worth, San Antonio, Dallas and Midland. The series draws an estimated 55,000 attendees across its stops. The audience is 72% male, affluent, entrepreneurial and tech-savvy, financially independent business owners and land managers who are deeply loyal to the brands that support their outdoor passions. Through on-site activations, VIP experiences and branded content across TTHA's legacy media network, sponsors position themselves at the intersection of independence, identity and influence in the outdoor space, reaching high-income, high-intent consumers who routinely make large-ticket purchases.