Overview The Hunters Extravaganza is the Texas Trophy Hunters Association's August hunting show, run on three consecutive weekends in Houston, San Antonio and Fort Worth, where hunters shop blinds, feeders, rifles and optics for the coming season, book hunts with outfitters and enter the TTHA members' annual deer contest. TTHA calls it the Granddaddy of all Hunting Shows. Its 2025 media kit also lists newer shows in Dallas, the Outdoors Extravaganza run with Safari Club International, and in Midland. TTHA started in south Texas in 1975 with Jerry Johnston's Texas Hunters Hotline magazine, is headquartered in San Antonio, and was acquired by Safari Club International in 2021. On site Each show runs Friday afternoon through Sunday in an expo hall. The floor is camo, blinds, feeders, ATVs, optics, game calls, rifles, knives and archery gear, with outfitters and guides selling next season's hunts. A 3D archery tournament runs a 20-target course, and members get in free on Member Appreciation Day and enter the deer contest at no charge. Booths come as 10-by-10 inline or corner spaces and 10-by-20 end caps, and TTHA reserves a featured section of the floor for its media partners. Audience In TTHA's words, the shows prepare hunters for the season ahead. TTHA's own research found that 54.5% of its audience owns hunting property, and that 57% hunt with a gun, 11% with a bow and 32% with both. Behind the shows sit TTHA's members, who get the bimonthly Journal of the Texas Trophy Hunters, and college chapters at three Texas universities. Track record TTHA marked its 50th year in 2025. Rachel Friesenhann of Atascosa Wildlife Supply, an exhibitor: "We've done this show for years and it has always brought lots of business, lots of clients, lots of new people, and we always sell here at the Hunters Extravaganza...always." TTHA and Jerry Johnston also organized fundraising that raised more than $300,000 for Operation Game Thief, the state's anti-poaching program. Brand presence The biggest partnerships run through Storytellers, TTHA's hunting film series: eight short films of about 11 minutes a season on Waypoint TV, CarbonTV and YouTube, also screened at the Extravaganzas. It takes one title partner, three commercial partners, billboard partners in every episode and product partners in single episodes, and partners can put signage for the films around the show and take a place in the featured section of the floor. Trophy Partners buy the year in print and digital instead: an ad in every issue of the Journal, story and photo features, up to 100 TTHA memberships with truck decals, a co-branded item and a year of banners on ttha.com, and the top tier can host a Storytellers hunt.