Overview The Beach Boys 5K and Wellness Day is a Santa Monica fun run and wellness festival named out of the band's songbook: a 'Fun, Fun, Fun' 5K along Ocean Avenue, a 'Pet Sounds' Pooch Run for dogs and a 'Don't Worry Baby' beer garden, with Beach Boys co-founder Mike Love leading the pre-race meditation in 2026. That edition, on May 16, 2026, marked the 60th anniversary of Pet Sounds and set up on the Third Street Promenade. It is produced by Irving Azoff's Iconic Artists Group, which manages the names and catalogs of legacy artists, with Mascot Sports, the experiential sports company behind Diplo's Run Club and the San Francisco Giants' Giant Race. On site In 2026 the City of Santa Monica opened with a dedication to the band at 8:40, Mike Love led meditation at 8:45 and the 5K started at 9, on a flat course by the ocean that finished back at the Promenade festival area. The partner village opened 15 minutes after the start. The Pooch Run covers 0.55 miles, and dogs finish with an edible medal. Around the course the festival runs yoga, breathwork, stretching, spin, cold plunges and live sets - DJ Pennywild and Ashes to Amber played in 2026 - and the VIP beer garden poured Santa Monica Brew Works' 310 Blonde. The festival closed at 12:30. Audience The organizers built the day for three crowds in roughly equal parts: Los Angeles 5K regulars, families with young children, and Beach Boys fans. The fans skew over 50, and the organizers point to more than 5 million monthly Spotify listeners under 35 as the band's younger half. Dog owners run their own race, and runners who could not make Santa Monica can register for a virtual 5K for the medal and tee. Track record The Surfrider Foundation, which works on ocean and coastline protection, was the charity partner in 2026. Bravado, Universal Music Group's brand management arm, was attached to the event for merchandise partnerships. Brand presence Partner space comes in three sizes. A 10-by-10 booth can sample and sell on site; a 10-by-20 interactive booth hosts participants for yoga, stretching or cycling and leads the start-line breathwork; and the top partner takes a 20-by-20 footprint with the start and finish line, the stage and the VIP zone. Shirt and bib placements are sold separately, and partners get pre- and post-race emails, social announcements and event photos.