The Beach Boys 5K & Wellness Day is a Santa Monica run inspired by more than 60 years of The Beach Boys' California Dream, drawing about 2,000 participants. The field averages age 35 and is 54% male, wellness- and music-minded runners coming from Los Angeles, Santa Monica, San Diego, and Irvine. The race offers a strong opportunity for brand association tied to an iconic music legacy, backed by a social following of over 292,000 across The Beach Boys' fan base.