The Charlottesville Marathon Weekend celebrates its 26th anniversary in April 2027, having earned praise from Runner's World, The New York Times, and Running Times as one of the top destination marathons in the country. The weekend includes the Marathon, Half Marathon, and 8K, finishing with post-race festivities in Historic Market Street Park in downtown Charlottesville, with average attendance around 1,200. Runners travel in from over 45 states and multiple countries, skewing millennial and young-professional with a fitness-and-wellness focus, drawn by the course's scenic countryside and historic neighborhoods. Sponsorship integrations span digital marketing, on-site visibility, course branding, and race apparel, giving brands access to a highly motivated audience at a moment of peak emotional engagement, backed by two-plus decades of destination credibility and a loyal, repeat participant base.