At the first Enhanced Games, at Resorts World Las Vegas on May 24, 2026, Kristian Gkolomeev swam the 50-meter freestyle in 20.81 seconds, faster than the official world record of 20.88. The night drew 42 athletes from 24 countries across 23 events in athletics, swimming and weightlifting, and a full house filled a purpose-built 2,500-seat competition complex. A second Games is planned for 2027, with a $10 million prize for anyone who breaks 9.58 in the men's 100 meters. The room was built for reach. In 2026 Enhanced filled its seats with creators and influencers from sports, gaming, fitness, lifestyle and entertainment with a combined following of more than 375 million, alongside more than 200 credentialed media from over 20 countries. On the night, 13 athletes set 21 personal bests. The audience at home was far bigger. The 2026 Games streamed free on the Roku Sports Channel to more than 100 million homes in the U.S., Canada and Mexico, and globally on YouTube, Rumble, ZOOP, Twitch, X and Kick. Enhanced reported more than four million live views and more than one million hours watched live in 2026, with four Twitch streamers alone bringing 1.9 million live viewers. More than 181 independent creators covered the event. Brands have already backed it. Enhanced reported more than $32 million in sponsorship deal value for the 2026 Games, led by ZOOP as founding partner and official creator platform in a $10 million agreement. Rumble was the official distribution channel, Roku the official North American streaming home, Caliwater the official hydration partner and Frame Fitness the naming partner of the Athlete Recovery Zone, with Rezolve AI, Public and Betr also on board. Enhanced says existing sponsors have expressed interest in returning for 2027. The Fully Custom Sponsorships package starts at $100,000 and is built to order around three roles: Games Title Partner, Founding Partner and Official Partner, each tied to the Games themselves.