Overview The Gatsby Gala is LA Today's New Year's Eve party in Los Angeles, dressed in Roaring Twenties style. Guests come in flapper dresses, pearls and tuxedos for a red carpet, cocktails, live music and a midnight countdown. LA Today, the Los Angeles events and culture publication behind the city's awards-season red carpet parties, produces it. On site Red carpet arrivals with photographers, a jazz-age soundtrack from DJs and live performers, and a VIP table area through the countdown. Sponsors can put their name on the gala, pour the midnight toast or a signature cocktail, run a 360 video booth, brand the VIP lounge and fill the VIP gift bags. Audience LA professionals, creators, entertainment industry guests and couples looking for a dressed-up New Year's Eve. LA Today's audience is 57% female, 65% aged 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers LA Today's parties book Wildfire Arts, whose costumed dancers and aerial acts have worked past nights, magician David Minkin of Magic at the Biltmore and DJs such as DJCJ, who has played ESPN, Maxim and Netflix events. Mark Wahlberg, Emmy nominee Max Ehrich and Christine Obanor have appeared in LA Today's event coverage. Track record LA Today produces red carpet events through the year, from awards-season pre-parties for the Oscars, Golden Globes, Grammys and Emmys to themed nights such as Alice in White Wonderland. Its events have been covered by The Hollywood Reporter, Deadline and LOOP. Brand presence Past LA Today partners include Woodford Reserve, Casa Del Sol Tequila, Bandero Tequila, Siren's Tale French Vodka and Maple Block. A title partner puts its name on the gala. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.