Overview The Grand 1894 Opera House in Galveston is the oldest operating live performance venue in Texas, and the state legislature named it the Official Opera House of Texas. The 1,040-seat Gilded Age theatre runs a Signature Series of touring Broadway, concerts, comedy and family shows, produces street festivals on Postoffice Street, and is opening the Texas Museum of Stage and Screen inside the building. On site The theatre came through the 1900 storm, the 1915 hurricane and Hurricanes Carla and Alicia, and it is listed on the National Register of Historic Places. Outside, its events take over the downtown Cultural Arts District: ARToberFEST, a juried fine arts festival with 120 artists; the free Grand Kids Festival; the Black Dress Beer Run; the Grand Cake Affair; a long-table community dinner; and a Nutcracker tea. The new museum adds a self-guided tour of the history of stage and screen in Texas. Audience More than 100,000 people visit each year, from 996 zip codes and 43 states. The average guest is 47 and 61% are women. Household income averages $142,000, and 43% earn $150,000 or more. Half live in the Houston region, and 82% finished college. Talent and Influencers Ray Charles, Willie Nelson, B.B. King, Liza Minnelli, Tony Bennett, The Beach Boys and James Earl Jones have all played this stage. The current season brings John Mulaney, KC and the Sunshine Band, The Commodores, Judy Collins on her farewell tour, The Gatlin Brothers, Joshua Henry and touring productions of Waitress and Legally Blonde. Track record Supporters include Frost Bank, Moody Bank, Texas First Bank, Landry's, The Tremont House, UTMB Health, KTRH and Sunny 99 radio and The Galveston County Daily News, with grants from the National Endowment for the Arts. ARToberFEST draws 8,000 to 10,000 people, and the Grand Kids Festival about 8,500. Brand presence A presenting partner's name runs on all of the theatre's measured media, with a gobo logo on the curtain, signage, program ads at every performance, pre-show recognition and lobby activations. The Grand's own marketing carries partners through radio and TV spots, a season brochure mailed to 22,000 homes and the lobby screens. Hospitality covers premium tickets, presales, the Cast Club pre-show lounge, VIP talkbacks, cast parties, backstage tours and valet parking.