The Holiday Market at Snowport is a European-style holiday market transforming Boston's Seaport into a high-traffic winter destination, featuring 120-plus small businesses, curated food and beverage offerings, and daily seasonal programming across nearly two months. Snowport has become one of the most commercially successful and culturally relevant holiday markets in the country. The market draws an estimated 1.3M visitors, a majority-female crowd at 70/30 made up of locals, tourists, families, and professionals from across Greater Boston, backed by a 121,000-strong social following. Built for discovery, sampling, and real consumer engagement, Snowport gives brands rare access to millions of high-intent consumers in a festive, experiential retail setting where they can sample, sell, and capture data during peak seasonal spending.