The Mint 400, known as The Great American Off-Road Race, is the oldest and most prestigious off-road race in the United States, held over four days in Las Vegas and the Nevada desert. It draws 67,000 fans for racing, a parade down the Las Vegas Strip, live music, and the Off-Road Festival on Fremont Street. The crowd skews heavily male (78/22) and adventurous, and the race extends beyond the desert through national broadcast on ABC and NBC Sports plus streaming on Amazon Prime, YouTube, Facebook Live, and Pluto TV, backed by a 159K social following. Sponsors become embedded in off-road culture through high-impact branded activations across the race, parade, and festival footprint, connecting with a fiercely loyal motorsports and outdoors audience.