Napa Valley Marathon & Half Marathon is one of the most scenic destination races in the United States, running along the Silverado Trail from Calistoga to Napa for a Run, Sip, Savor experience through wine country. The nonprofit event is the largest annual sporting event in Napa Valley, drawing more than 7,000 runners and supporters. The field skews slightly female (54/46), a lifestyle-driven audience passionate about health, travel, food, and wine, and the event promotes fitness for all levels while supporting local youth initiatives. Sponsors get deep brand integration and authentic community engagement built into a race participants already talk about, powerful word-of-mouth and social amplification from an audience that's already bought into the experience.