The Napa Valley Standard is a new, ultra-premium culinary festival launching March 11 to 15, 2026, produced by A21 to redefine culinary prestige in Napa Valley. Hosted across iconic Napa Valley locations, the inaugural event features marquee tasting events, wine seminars, intimate lunches and dinners, and access to nationally renowned celebrity and rising-star chefs, with roughly 4,000 expected attendees and an estimated 1.3B in social media impressions. The crowd is affluent and well-traveled, a 55/45 female-male split of millennials, high-net-worth food and wine enthusiasts, with an average household income of $175,000. Sponsors get limited attendance and high-touch programming that translates into deep engagement, extended dwell time, and unmatched prestige, a launch platform rather than an established one already crowded with brands.