The Orange Bowl is one of the most prestigious games in college football, a cornerstone of the College Football Playoff hosting Quarterfinal or Semifinal matchups at Hard Rock Stadium in Miami. The game has hosted 21 national championships and 21 Heisman Trophy winners in South Florida, drawing an audience of roughly 85,000 and 29M+ TV viewers at its 2024 peak on ESPN. Sponsors get on-field activations, in-stadium branding, and nationwide broadcast reach, positioning brands at the center of one of the largest moments in American sports culture.