Elite Bowl Game Exposure

We Belong Here – Palm Beach

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Overview The Capital One Orange Bowl is a College Football Playoff bowl game at Hard Rock Stadium in Miami Gardens that hosts a quarterfinal or a semifinal every season, and the Orange Bowl counts 21 national championships decided in South Florida and 21 Heisman Trophy winners who played in its games. It hosted the January 2025 semifinal, Notre Dame's 27-24 win over Penn State, and the January 2026 quarterfinal, Oregon's 23-0 shutout of Texas Tech. In July 2026 the committee published its six CFP game dates through 2032: semifinals in January 2027, 2028 and 2031 and quarterfinals in the other three seasons. The first Orange Bowl was played on January 1, 1935. The Orange Bowl Committee, a nonprofit created that year to bring tourism to South Florida, runs the game with more than 410 volunteer members and a staff of 30, and puts on more than 50 events a year. On site The game sits at the end of a bowl week. A kickoff party in early December brings more than 800 patrons, sponsors and committee members to the Seminole Hard Rock in Hollywood to watch the playoff's first round. The day before the game carries a Legends Luncheon at the Biltmore hosted by ESPN analysts, the Orange Bowl Rhapsody for school officials, conference commissioners and athletic directors, and a free pep rally on Lincoln Road in Miami Beach with both teams' bands, cheerleaders and mascots. On game day Fan Fest opens on the stadium's Fountain Plaza four hours before kickoff, free to ticket holders, with a main stage usually headlined by a country act and a Burger Battle between restaurants from the two teams' hometowns; an invitation-only VIP party runs inside the compound. In the stadium, the Orange Bowl 50/50 raffle is drawn with two minutes left in the fourth quarter. Audience The crowd travels. At the January 2026 quarterfinal, 78% of visitors came from outside South Florida, according to the committee's economic study, and the committee says roughly half of all game attendees pass through Fan Fest before going in. The Rhapsody the night before puts the schools' officials, conference commissioners and athletic directors in one room with the committee's members and sponsors. Track record The committee values the 2015, 2018 and 2021 semifinals at $756.4 million in combined economic impact and added media value. The 2026 quarterfinal and the national championship game, both played at Hard Rock Stadium, generated $418.7 million in economic output and $467.4 million in media exposure value, and the CFP era had brought the region $1.17 billion by 2026. Orange Bowl games have sent 146 players and coaches to the College Football Hall of Fame and 33 alumni to the first round of the NFL Draft. The 2027 semifinal was scheduled as TNT Sports' first CFP semifinal broadcast, on TNT, truTV and HBO Max. Brand presence Capital One took the title in December 2014, after FedEx and Discover. Inside the game, partners buy a quarter entitlement, sponsored instant replays, videoboard spots, PA reads, a game program ad and in-game promotions such as the Lucky Row, the Helmet Shuffle and a mascot race. Several bowl-week events carry a sponsor's name: the Bacardi Orange Bowl Rhapsody, the AvMed Legends Luncheon presented by AutoNation, the FPL VIP Pre-Game Party presented by Baptist Health and the Burger Battle presented by Vet Tix, with associate sponsors on exhibit space, sampling, signage and on-stage giveaways at Fan Fest.

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Hard Rock Stadium

Miami Gardens, FL

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$50,000.00

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