f1 meets Pickle

We Belong Here – Palm Beach

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Overview The Padel Grand Prix is Courts Club's padel tournament and hospitality event for Formula 1 weekend in Austin, played for cash across the 12 courts at Padel 39 in East Austin while the race-weekend coverage runs on 36 screens around the club. It was set as the second stop of the 2026 Courts Club Series, after Los Angeles in June and before Miami during Art Basel in December. Courts Club points out that Max Verstappen, Fernando Alonso, Lando Norris and Charles Leclerc all play padel. Courts Club is a Los Angeles racquet-sports apparel brand, and it runs the series as its community arm. On site Padel 39 is a purpose-built club on more than three acres, with indoor and outdoor bars and a full terrace, and Courts Club bills it as the largest padel club in Austin. The 2026 program was set on an arc: The Dinner, a private opening night on Friday for players, partners and invited guests; a private Saturday-morning session of movement and recovery for players, creators and select guests; tournament play from midday as the partner areas, demos and bars opened; F1 qualifying on the screens alongside the semifinals in the afternoon; and a produced finals moment in the evening, with a trophy presentation and a closing set. Audience Courts Club builds the room from two groups: Austin's own padel players, who come to compete, and the founders, executives, investors, creators and brand people already in town for the race. Players apply for a place in the draw; everyone else comes in off a guest list. Talent and Influencers Guests with followings of their own have turned up at earlier Courts Club events, among them the streamer Tfue, Jessie T. Usher, A-Train on The Boys, pro pickleball player Ben Johns and Olympic athlete Rachel Glenn. Track record Across its three most recent events, Courts Club counted more than 2,100 attendees, 900-plus people on the waitlist and more than 39 million organic impressions. The Los Angeles stop in June 2026 drew more than 30 teams across three open divisions, and off the court Hyperice ran a recovery lounge and Bentley ran test drives. Rivian, Wilson, MoonPay and Bentley are among the brands that have worked with the series. Brand presence One category-exclusive presenting partner takes the name - The Padel Grand Prix presented by the brand - along with the center-front logo on every player jersey and the lead spot at arrival, center court, the finals, the trophy and the closing celebration. A separate partner hosts The Dinner. Four more category-exclusive partners each own one piece of the day: The Arrival, a Fastest Smash challenge and court takeover with demos and open play, the Viewing Lounge for qualifying, and the Recovery Club. Courts Club will build a custom activation itself or alongside a brand's agency, and Partner Row gives smaller brands a branded counter for sampling and gifting. Every partner is introduced in pre-event posts, captured during the weekend and covered in a report after it.

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Padel 39

Austin, TX

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