The Padel Grand Prix is a curated padel tournament and hospitality experience built around F1 Austin race weekend (October 2026) — bringing athletes, creators, founders and race-weekend guests together through competition, programming and hospitality. It's a place for brands to participate, not just advertise. Hosted at Padel 39 in East Austin — the city's largest padel club — the event takes over a purpose-built, 3-acre destination with 12 courts, indoor and outdoor bars, a full terrace, and 36 screens including the largest screen in Austin. Capacity 2,000+. Programming runs Friday–Saturday: a private opening dinner, a members' morning session, tournament play with a cash prize, live F1 qualifying and semifinal viewing, and a produced finals moment with trophy presentation and a closing set. Austin draws 430,000+ across race weekend, and the Padel Grand Prix gives partners a daytime lane in front of that audience that trackside hospitality and nightlife don't reach. Padel is already part of F1 culture — Verstappen, Alonso, Norris and Leclerc all play — so brand presence lands as native, not bolted-on. Past Courts Club events have drawn 2,100+ attendees, a 900+ waitlist, and 39M+ organic impressions, with partners including Bentley, Rivian, Wilson, MoonPay, Hyperice and NOX.