Overview The Players Tailgate is Bullseye Event Group's all-inclusive pregame party on Super Bowl Sunday, where more than 50 active NFL players eat and drink alongside the guests at food stations run by more than 15 celebrity chefs, and no game ticket is needed to get in. It runs for four hours before kickoff within walking distance of the stadium: in 2026 on a 75,000-square-foot lot at Mission College in Santa Clara, near Levi's Stadium, and for Super Bowl LXI in 2027 at the Hollywood Park Casino in Inglewood, an eight-minute walk from SoFi Stadium. Bullseye is a sports hospitality company that sells Super Bowl travel packages and runs VIP tailgates for NFL teams, and it calls itself an official partner of seven franchises. On site Doors open at 11 a.m. and the party runs to 3 p.m. Guests arrive over a red carpet and step and repeat, then work the room: premium open bars and all-you-can-eat stations built by the celebrity chefs, with NFL players moving through the crowd. Nate Burleson emceed in 2026, and DJ Irie, the tailgate's official DJ, played his ninth year there. Groups of six or 12 can take a private cabana with elevated viewing, lounge seating, a dedicated hostess and bottle service. Bullseye's Super Bowl travel packages bundle tailgate entry with game tickets, hotels and game-day transfers. Audience No game ticket is required, so the lot mixes fans headed into the stadium with guests who will watch the game elsewhere, and children come in on youth tickets. The players eat and drink in the same space as the guests, and Bullseye sells meet-and-greets with players and chefs to its partners. Talent and Influencers Players at the 2026 tailgate included Puka Nacua, Jahmyr Gibbs, Tyreek Hill, Deebo Samuel, Trey McBride, Rome Odunze, Najee Harris, Brian Robinson Jr. and Tank Dell. Bullseye's list of active players who have attended also includes Dak Prescott, Maxx Crosby, Fred Warner, Jalen Ramsey, Cam Jordan and Terry McLaurin. On the food side, Aaron May had been part of the tailgate for ten years by 2026, and Marc Murphy, Kelsey Murphy, Jet Tila, Aaron Sanchez, Esther Choi, Leah Cohen and JJ Johnson have all cooked it; Bobby Flay and Marcus Samuelsson are among the past chefs, and Bullseye named Samuelsson a host chef for 2027. Track record Bullseye put the 2026 tailgate's total media reach at 3.4 billion, with 419 million reached on Instagram and 304 million on TikTok. The 2026 tailgate's charity partners were the Irie Foundation, the Food Recovery Network and Operation BBQ Relief. Brand presence Verizon presented the stage in 2026. Partners can take naming rights, a VIP lounge, a branded bar or beverage station, a food station or a place on a celebrity chef's menu, as well as the step and repeat, sampling, gifting, sweepstakes and product reveals, staffed by their own brand ambassadors. Hospitality runs through the same room: partners host clients and prospects with tailgate entries or branded lounges, set up meet-and-greets with chefs and players, and premium partners can add corporate packages that include game tickets.