Overview The Seaport is a multi-block waterfront neighborhood in Lower Manhattan run by Seaport Entertainment Group (SEG): the cobblestone blocks of the old Port of New York and Pier 17 on the East River, under the Brooklyn Bridge. About 11 million people visit each year, and the neighborhood stages more than 200 public and private events. A partner buys into the district as a whole, from cobblestone activations and named bars to the rooftop concert season. On site The district holds 450,000 square feet of dining, entertainment and cultural space across 15-plus concepts. Sadie's, Lawn Club NYC, The Fulton, GITANO NYC and the Heineken RiverDeck are open, with Meow Wolf, the Balloon Museum, Public Records and Flanker Kitchen + Sports Bar on the way. Local shops such as Fulton Stall Market and McNally Jackson Books fill the old storefronts. On top of Pier 17, The Rooftop has 65,000-plus square feet of deck, room for 3,500 standing, a 2,000-square-foot stage and a VIP bar with two private patios. Audience New Yorkers and visitors share the blocks. The city draws about 65 million visitors a year, and Lower Manhattan has some 70,000 residents, with nearly 9,000 more apartments in development. Families come for the lawn games and the water, after-work crowds fill the bars, and concertgoers pack the roof all summer. SEG reaches more than 900,000 people through social and email. Talent and Influencers Live Nation books more than 60 shows a season on The Rooftop. Charli XCX called it the most epic stage she has played, and Avril Lavigne, Jason Isbell, Rise Against, The Struts, Switchfoot and Bob Moses have all praised it from that stage. The roof also hosts events well beyond music. NBC has broadcast the Macy's 4th of July Fireworks from it. It has hosted Jordan Brand's The One global finals, Spotify and BTS's Swimside, the STANS premiere with Eminem, the U.S. Men's National Team roster announcement and a New York Jets draft party. Track record The Rooftop won Best Outdoor Music Venue at the Rolling Stone Audio Awards, was a Pollstar Outdoor Venue of the Year nominee and has ranked among Pollstar's top worldwide clubs. Its concert series draws more than 200,000 people a season. Heineken, Lincoln, Grey Goose, Bumble, Chase, Dunkin', Maker's Mark and NewYork-Presbyterian Lower Manhattan Hospital already work the neighborhood. Brand presence Partners have run a Chase Sapphire lounge on the cobblestones, parked Lincoln vehicles on the pier, lit a Pier 17 building in Dunkin' colors and sampled Grey Goose and Maker's Mark at the bars. On the roof, concert zones carry partner names, including the Heineken Silver Zone and the Patrón Patio. The neighborhood calendar gives brands more moments to show up: the summer concert kickoff, July 4th, the BBQ series, Taste of the Seaport, the New York City Wine & Food Festival and the holiday tree lighting.