Overview The Smith Center is a performing arts venue in downtown Las Vegas, welcoming more than 400,000 guests annually for Broadway productions, Nevada Ballet Theatre performances, Las Vegas Philharmonic concerts and other live entertainment. On site The season runs across two program cycles each year, a Winter/Spring program from January through June and a Summer/Fall program from July through December, filling the calendar with touring Broadway musicals, orchestral and ballet performances, comedy and concerts. Each season brings touring Broadway musicals such as Disney's Beauty and the Beast, The Phantom of the Opera and Elf the Musical, alongside Nevada Ballet Theatre's Nutcracker, concerts and one-night engagements. Myron's, the property's intimate jazz venue, hosts live jazz and entertainment throughout the year and carries its own brand integration opportunities. Audience Up to 200,000 show programs are distributed to patrons across the two annual program cycles. The Smith Center describes its patrons as a highly engaged and affluent audience. Talent and Influencers Touring artists have included Art Garfunkel on his farewell tour, Australian Pink Floyd and Mariachi Herencia de Mexico, alongside resident companies Nevada Ballet Theatre and the Las Vegas Philharmonic. Brand presence Sponsors can reach patrons through advertising in the show program, logo placement across a network of 15 digital displays throughout the facility, and the Meet Our Partners digital platform, which reaches patrons through a monthly newsletter. Advertising and sponsorship terms run six or twelve months, with more opportunities available at Myron's.