The Snow League is Shaun White's professional halfpipe league for snowboarders and freeskiers. Season One ended at LAAX, Switzerland in March 2026, where Eileen Gu and Luke Harrold of New Zealand won the freeski world titles and Sena Tomita and Yuto Totsuka won the snowboard titles. The Season Two main events are Buttermilk at Aspen Snowmass on January 7 to 9, 2027, Park City Mountain on January 21 to 23, and the finale at LAAX on March 11 to 13. Each stop runs three days, from qualifying through quarterfinals to semifinals and finals. In Season Two the freeski field grows from 16 to 24 riders, so skiers compete at every stop, and Park City builds a 22-foot halfpipe. At the LAAX finale, Gu won $50,000 for the contest and $25,000 for the season title. NBC reported 8.1 million US viewers across its five Season One broadcasts, and in November 2025 the league reported broadcast in more than 175 countries. For Season Two, Peacock live coverage will exceed 50 hours, with live coverage of the three main events, and every competition streams live on the league's YouTube channel. An event activation ($50,000) is a 10 by 10 space with signage, product sampling, 2 VIP credentials and 4 general admission passes. A regional partner ($500,000) gets rights across up to three territories, activation space, regional broadcast mentions, digital integration, 6 VIP credentials and 10 general admission passes. A category exclusive ($1.5 million) locks your category across every event, with signage, broadcast logo inclusion and co-branding with Shaun White and league athletes. A presenting partner ($3.5 million) gets event presenting naming rights, with market-specific category exclusivity, 10 VIP credentials, 20 general admission passes and co-branded athlete content. The global title partner ($18 million) gets league naming rights, with NBC and Olympic broadcast logo inclusion, a branded suite and on-mountain activation.