The Snow League, founded by Olympic icon Shaun White, is the world's first global skiing and snowboarding league, built with the prestige and production scale of Formula One. Season One, running December 2025 to May 2026, features four major competitions uniting 52 elite athletes, including 30+ Olympians from 12+ nations. Broadcast worldwide via NBC, TNT, and Peacock, the league projects 7.5B+ global impressions and reaches an audience split roughly 59/41 male to female drawn to winter sports and wellness. Events pair elite competition with musical performances, luxury hospitality, and premium Snow League Club access, giving brands a platform to host celebrities and executives at winter's most elite destinations, backed by an equal-pay $2.2M prize purse.