The Westminster Kennel Club Dog Show is the world's most prestigious dog show and one of the most iconic sporting traditions in America, celebrating more than 150 years of excellence. Held annually in New York City, Westminster brings together nearly 3,000 champion dogs, exhibitors from all 50 states and more than 17 countries, and tens of thousands of passionate fans for a premier showcase of canine competition. With more than 2.3 million broadcast viewers, over 100 million social media impressions, and billions of earned media impressions, the event has evolved into a global entertainment property that blends heritage, competition, and culture on one unforgettable stage. For a sponsor, the value lies in prestige, affluent audience access, and year-round engagement. Westminster offers fully customized partnerships spanning on-site branding, experiential activations, premium hospitality, digital and social integrations, and exclusive intellectual property rights, allowing brands to engage consumers across every touchpoint before, during, and after the event. Beyond the championship itself, Westminster delivers millions of monthly digital interactions through its owned and social channels, providing partners with continuous visibility and meaningful engagement throughout the year. As the event enters a new era through its landmark Netflix partnership beginning in 2027, sponsors gain access to an even larger global audience while aligning with one of the most trusted, recognizable, and enduring brands in sports and entertainment.