The Wynn Nightlife: F1 Las Vegas Weekend turns Las Vegas into a global destination where motorsport, luxury, fashion, and nightlife converge during one of the most prestigious sporting weekends in the world. It's part of the Wynn nightlife platform, which carries a combined social following of nearly 99K. The audience is elite: international travelers, executives, celebrities, athletes, influencers, and high-net-worth consumers seeking exclusive experiences both on and off the track, affluent and fashion-forward. For sponsors, F1 Weekend is a platform to engage a premium, globally connected audience through elevated experiences rather than logo placement. Activations include VIP hospitality lounges, influencer and athlete-hosted moments, limited-edition product launches, and fashion-forward content capture built to travel on social. It positions a brand at the intersection of luxury, performance, and nightlife for one of the world's most recognizable sporting weekends.