Overview TheFitExpo is a two-day consumer fitness show held twice a year in Southern California, and every competition on the floor is free with a ticket: USPA powerlifting, UAL armwrestling, two NPC bodybuilding shows, Muay Thai, point boxing, karate and MMA all run beside the exhibitor booths. The Los Angeles show runs at the Los Angeles Convention Center each January and is the organizer's oldest and largest; a second show runs at the Anaheim Convention Center in late summer. National Fitness Productions of Glendale produces both and bills them as the West Coast's Largest Fitness Events. On site The floor is laid out in 10-by-10 booths, bought singly or in blocks, each with pipe and drape and a skirted table, and exhibitors sample and sell on the spot. The LA contest schedule has run the USPA powerlifting meet, the UAL armwrestling competition, the NPC Muscle Contest Challenge and West Coast Naturals, Point Muay Thai, the Point Boxing Sparring Circuit, World Sport Karate, ICFM MMA, the Angels Competition bikini fashion show and the Ape Games. Around them run a group exercise program, healthy cooking demonstrations, a Fit Pro track for trainers, and obstacle, calisthenics and ninja areas. Doors run 9:30 to 5, and an X-Lounge and early-entry pass sit above general admission. Audience The organizer describes the crowd as fitness enthusiasts and competitors from different disciplines, and says exhibitors report them "engaged, knowledgeable and there to buy." Trade buyers walk the same floor: exhibitors get complimentary passes to hand to buyers from retail stores, gyms, health clubs and distributors, and discount coupons to send to their own customers. Track record The January 2025 Los Angeles show drew almost 37,000 attendees, and the organizer put a recent Anaheim show above 20,000. Past exhibitors include 24 Hour Fitness, BSN, Allmax Nutrition, Barebells, Bob's Red Mill, Califia Farms, Celsius, Blue Shield of California and Billy Blanks' Tae Bo. Brand presence Sponsorship runs in four levels, Supporting, Major, Presenting and Title, and the organizer customizes around them. The Major package shows what the levels carry: a logo on posters, counter cards, direct mail and coupons placed in gyms, vitamin stores, supermarkets and schools; paid social and a dedicated e-blast to an opt-in list the Expo put at roughly 100,000 addresses in 2026; eight booths in a front position on the floor; a 30-second commercial looping on monitors at the entrance and on the stages; PA mentions both days; and a place in the awards presentations at the contests. Every registered exhibitor also gets a social post.