Overview Tomorrowland Winter takes the world's most-followed music festival up a mountain. For a week every March, Tomorrowland, the Belgian festival that draws 450,000 people from more than 200 nationalities and sells out in minutes, moves to Alpe d'Huez in the French Alps, with stages on the slopes more than 2,000 meters above sea level, a full Tomorrowland mainstage and more than 150 artists across seven stages. About 24,000 people a day come up the mountain, and the festival sells out worldwide. The next edition is 20 to 27 March 2027. On site Alpe d'Huez is one of Europe's best-known ski resorts, with 250 kilometers of slopes, around 300 days of sunshine a year and more than 50 restaurants and bars. A festival day can start on skis: stages sit at the top of the lifts, including Orbyz at 2,100 meters, which debuted in 2026, Reflection of Love, Frozen Lotus, CORE and Cage, and the night ends at the mainstage. The 2025 Paperworld mainstage was built entirely in-house at 1,860 meters, held 11,000 people and ran a 215-square-meter video wall, 146 speakers and 15 lasers. Stays bundle the festival, lift pass and accommodation for four or seven days, with surprise gatherings in the village, a Discover Paris add-on, free water stations and reusable cups. Audience The crowd is international and in its prime: guests came from more than 100 countries, with 43% from France, 12% from the United States and the rest from Italy, the UK, Germany, Belgium, Spain, Switzerland, the Netherlands, Brazil, Israel and Canada. 71% are 23 to 42, everyone is 18 or older, and they travel for it, turning the festival into a full ski holiday, often with a stop in Paris. A seven-day festival pass with lift access costs about 710 euros before travel and accommodation. They are the People of Tomorrow, a community of music fans, skiers and travelers who follow Tomorrowland all year: 835,000 follow Tomorrowland Winter on Instagram, and Tomorrowland's own channels reach 11 million on Instagram, 10 million on TikTok, 11.3 million on YouTube and 15.4 million on Facebook. Talent and influencers The lineup mixes the biggest names in dance music with rising talent: Armin van Buuren, Afrojack, Alesso, Dimitri Vegas and Like Mike, Steve Aoki, Lost Frequencies, Henri PFR and the duo Sunnery James and Ryan Marciano, alongside Charlotte de Witte, Amelie Lens, Nina Kraviz, NERVO, HAAi, Indira Paganotto and LP Giobbi, and a dedicated program for French artists such as Agoria and Jennifer Cardini. The week travels far beyond the mountain: the 2025 festival week generated 368 million social impressions, One World Radio, Tomorrowland's own station, reached 1.2 million unique listeners, and press coverage around the edition had a media reach of 1.9 billion through more than 9,800 articles in over 100 countries. Sets stream live on the Tomorrowland app and later on YouTube. Brand presence Winter partners have included Coca-Cola, Budweiser, Absolut, Red Bull, The North Face, Sephora, Old Spice, Loop Earplugs, Lotus Biscoff, Drink More Water and NowJobs, KuCoin as exclusive crypto partner from 2026 to 2028, Sunweb as travel partner for six years running, and the Alpe d'Huez resort itself. ellesse made an exclusive ski collection for the festival, hosted the ellesse Crystal Garden stage and branded the snowpark. Partners posted more than 600 times during the festival week. Tomorrowland takes partners at global, international and local levels, builds activations with its own creative team and works with brands on branded stages and areas, product sampling, co-branded products, content and storytelling, and audience data and insights.