Top Taco is a culinary competition and block party in one, drawing thousands of taco and tequila lovers in Denver and Houston. Each event features 40 to 60 of the region's best restaurants and food trucks competing for titles like Top Creative Taco, Top Traditional Taco, and Top Tequila Cocktail, judged by celebrity panels and the public alike. Roughly 9,000 attendees turn out per market, a 60/40 female-skewing crowd of millennials and young professionals, generating an estimated 1 million social impressions and a supplier following near 17,700. Beyond the bites, Top Taco delivers live music, immersive sponsor activations, and a full bar program built around tequila, mezcal, and craft cocktails, a strong platform for food, beverage, and lifestyle brands chasing a high-spending, trend-forward crowd.