Overview Trailing of the Sheep Festival is a five-day celebration of sheep ranching heritage across Sun Valley, Ketchum and Hailey, Idaho, produced by the nonprofit Trailing of the Sheep Cultural Heritage Center. Now in its 30th year, the festival runs annually in October. On site The festival centers on the Big Sheep Parade, which brings 1,200 sheep down Ketchum's Main Street, alongside the Sheep Folklife Fair, National Point Qualifying Sheepdog Trials, a Wool Fest, farm-to-table dinners, cooking classes, and the Starry Starry Night gala, with cultural performances from Basque, Scottish and Peruvian communities tied to the region's sheepherding history. Audience The festival draws visitors from across the country who travel specifically for the parade and its cultural programming, alongside the local Wood River Valley community. Track record The festival draws over 25,000 attendees from 46 states and generates a $7.5 million economic impact on the Wood River Valley each October, and has been ranked one of the Top Ten Fall Festivals in the World by msn.com. Brand presence Partner packages range from a $25,000 Big Sheep Parade Presenting Partner down to $500 parade sponsorships, with dedicated tiers for the Sheep Folklife Fair, Wool Fest, Sheepdog Trials and the Starry Starry Night gala.