Overview Troon Partners Network is the brand partnership arm of Troon, the Scottsdale company that manages more golf than anyone else in the world. Through it a brand can reach Troon's golfers and racquet players across more than 950 locations. Programs are custom. It can mix on-course activation, marquee events, media placements and member benefits, and it comes with Official Partner status and a working line to the people who run each club. On site Partners can stage their own tournaments, VIP outings and golf clinics at Troon-managed courses, or go off the fairway with ideas like a festival on the links or a pickleball and wine weekend. Troon's marquee events include the TaylorMade Troon Invitational at Pebble Beach, a charity scramble at Silverado Resort in Napa, and the Access Championship at Troon North in Scottsdale. The free Community Swing days turn municipal courses into neighborhood hangouts with range games, lessons and food. Audience Troon's customers skew toward C-suite executives, business owners and entrepreneurs. In Troon's customer survey 81% reported household income above $100,000 and 43% above $200,000. Just over a third belong to a private club. Nearly half take two or more golf trips a year. The network counts more than a million Access members and 250,000 private club members. Talent and Influencers Troon keeps more than 400 PGA of America professionals on staff, and they play alongside amateurs in the Invitational's pro-am division. Ryder Cup captain Luke Donald and LPGA winner Lexi Thompson fronted the Crystal Cup series, where Donald held a fireside chat for players. Four-time long drive world champion Maurice Allen, a Team Troon member, gives swing tips at Community Swing events. Track record For Crystal Cruises, Troon built the Crystal Cup: ten events at Troon Privé clubs ending in a multi-day final, with an NPS of 86 among surveyed players. A PXG email campaign reached 680,000 golfers at a 54% unique open rate. A paid social push for TRUE linkswear ran at 2.2 times the industry click-through average. Visa Signature and Infinite cardholders get 10% off golf and merchandise at more than 150 courses. Brand presence The partner roster runs from Visa, Callaway and Nike to Pepsi, Molson Coors and Charles Schwab. fubo is Troon's official streaming partner. TaylorMade holds the title of the Pebble Beach Invitational. Goslings Rum ran a branded rum bar on a designated hole at Pebble Beach and put up a trip to Bermuda for a hole-in-one. Partner content goes out in Troon's newsletters, including The Member's Tee at a 61% average open rate, and in its tee-time confirmation emails.