Overview Saint Francis Tulsa Tough is a three-day cycling festival in downtown Tulsa, Oklahoma, built around criterium racing, a gran fondo, and street-festival programming. The festival runs annually in early June. On site The weekend centers on professional criterium racing through Tulsa's Blue Dome and Cherry Street districts, the AAON Fondo road ride, and free live-broadcast viewing supported by QuikTrip as presenting sponsor, alongside beer gardens, live music and neighborhood street festivals each night. Audience The event draws competitive cyclists, fondo riders and a broad street-festival crowd from across Oklahoma and beyond. Track record The event draws an estimated 120,000 spectators and 4,290 Crit and Fondo registrants from 41 states and 16 countries, with QuikTrip's live broadcast drawing over 114,000 views and generating $1.69 million in earned media value across 144 stories. Brand presence QuikTrip presents the Criterium and its live broadcast, and AAON presents the Fondo, with brand visibility across race broadcasts, street festival signage and event programming.