Ubbi Dubbi is a two-day electronic music festival at Panther Island Pavilion in Fort Worth, with each stage built around a sound: house and techno on Ubbi, dubstep and bass on Dubbi, and the Zoom Room added in 2026. Its seventh edition in April 2026 drew 45,000 attendees, with Kx5 (deadmau5 and Kaskade), Zedd, Alesso, Ganja White Night and Loud Luxury on the bill. The 2027 edition is set for April 23 and 24. The crowd is young and all in. Producer Disco Presents puts the core age at 21 to 30, with a secondary group aged 31 to 38, and describes EDM fans with a strong bass and dubstep streak drawn from across Texas and the Southwest. They are festival and nightlife focused, mobile-first and quick to try new products, with spending that leans to premium beverages and alcohol, streetwear, energy and recovery products, and travel. Reach runs through the fans themselves. Disco Presents describes this audience as heavy social sharers, influenced by artists, creators and peer groups, and the festival's own Facebook and Instagram channels carry the lineup reveals and recaps. National EDM outlets including EDM Identity, EDMTunes and We Rave You covered the 2026 lineup and weekend. Behind it is one of the biggest names in dance music promotion. Disco Presents, founded in 1994 by James "Disco" Donnie Estopinal, had sold over 25 million tickets and produced over 21,000 events in more than 100 markets by 2025, and runs nearly 1,000 club events a year alongside festivals such as Lights All Night, Wicked Oaks and Ember Shores. The Headline Sponsor package is $30,000. It includes an on-site activation footprint, a dedicated product sampling zone, branded venue signage and VIP passes, so a brand can sample, show up on the grounds and host its own guests across both days.