Under the Big Sky Festival is a three-day Americana, outlaw country, and folk music festival held each July at Big Mountain Ranch in Whitefish, Montana. Since launching in 2019, the festival has become a marquee destination for fans seeking an authentic Western music experience, blending legendary headliners with emerging artists in a breathtaking natural setting. Beyond the music, the festival delivers a fully immersive Montana lifestyle experience featuring live rodeos between sets, outdoor recreation, regional food and beverage, artisan vendors, and late-night community programming throughout Whitefish. Attendees travel from across the country to engage not just with the lineup, but with the culture, landscape, and energy that make Under the Big Sky distinct from traditional music festivals. For brands, Under the Big Sky offers a rare opportunity to connect with a highly engaged, affluent, and socially conscious audience in an environment built on authenticity and trust. Partnerships are designed to go beyond signage, allowing brands to integrate through experiential activations, hospitality moments, influencer storytelling, and custom content, resulting in meaningful engagement and long-term brand affinity.