The United Football League (UFL) fields 8 teams across 43 games each spring, broadcast nationally on FOX, ESPN, and ABC. The 2026 season kicks off March 27 with playoffs on June 13, followed by youth clinics and showcases through the year. The league counts 66 million UFL fans, split 63 percent male to 37 percent female, skewing toward sports bettors and food and beverage enthusiasts who are 131 percent more likely to follow league brands on social media than fans of other major leagues. Sponsors access broadcast exposure, in-stadium LED dominance, player ambassador programs, and hospitality, delivering premium, high-frequency national visibility and strong conversion potential.