Overview Unrivaled is a 3-on-3 women's professional basketball league played in the WNBA offseason, founded by Napheesa Collier and Breanna Stewart, and its players hold equity in it. Games run on a compressed full court, 72 by 49.2 feet, with an 18-second shot clock: three seven-minute periods, then a fourth played to a winning score set at 11 points above the leader's total. The league opened in January 2025 in Medley, outside Miami, on TNT, truTV and HBO Max, and grew to eight clubs for its second season. Its Series C was oversubscribed past a $100 million target at a $650 million valuation. On site The home floor is Sephora Arena in Medley, where more than one game is played a night and a Fan Fest runs alongside. In 2026 the league took games on the road, and Philadelphia drew 21,490 on January 30, a record crowd for professional women's basketball. For 2027 it booked TD Garden in Boston for opening night and first-ever games in San Francisco, Houston and Detroit, with a month-long cross-country bus tour through the tour markets. Talent and Influencers Collier won the league's first one-on-one tournament in February 2025, a bracket that pays its winner at least $250,000. Rose BC won the first title in March 2025, and Mist BC beat Phantom BC 80-74 for the second. Flau'jae Johnson, Olivia Miles, Gabby Williams, Marine Johannes, Kayla McBride, Bridget Carleton, Kayla Thornton and Jessica Shepard signed ahead of the third season. The league's NIL program signed Paige Bueckers and Flau'jae Johnson in college and 14 more players as its Class of 2025. Track record The league reported $45 million in revenue for its second season, with ticket revenue up 204% and merchandise up 130% on the first. The Philadelphia stop took in $1 million at the box office and Brooklyn $1.1 million from 18,261 fans. The 2026 championship game drew 314,000 viewers. Brand presence The league listed 19 official partners by category in 2026. Sephora was the beauty partner from the first season, with a Glam Room, a branded player tunnel and makeup for the players; it took the arena's naming rights in December 2025 and added courtside LED, a center-court logo and a full-size tunnel replica in Fan Fest. adidas signed a multi-year uniform deal, Xfinity presented the Philadelphia stop, and Ally was named presenting partner of the 2027 bus tour. Clubs sell a presenting position that includes a jersey patch.