Overview Wellfleet OysterFest is a two-day street festival in the heart of Wellfleet on Cape Cod, built around the town’s working waterfront and its famous oysters. It brings live music, local artisans, oyster vendors and the OysterFest Shuck-Off, the largest shucking competition in the world by attendance. The festival is produced by the nonprofit Wellfleet Oyster Alliance, so every partnership also supports shellfish education, shell recycling, scholarships and the local community. On site Partners get a 10x10 or larger activation space for sampling and demos, time on the main stage screens, emcee mentions from the stage, and promotion through the festival’s social channels and opt-in email list. Top partners can co-design a custom activation or tie their brand to a specific festival feature. Audience The crowd mixes Outer Cape locals, second-home owners, day trippers and travelers who book a place for the weekend, with strong draw from Boston, Connecticut and New York. It skews toward young adults in their 20s and 30s, food and drink fans, families and multigenerational groups, which makes it a natural fit for premium food, beverage, outdoor, lifestyle and hospitality brands. Track record Up to 18,000 people come through over the weekend, with capacity planned for up to 12,000 tickets a day. Brand presence Past partners include Xtratuf, L. Knife & Son, Samuel Adams, Truro Vineyards, Renewal by Andersen and Cape Cod 5. Beer and wine are committed to existing partners. Nonalcoholic beverages are wide open, with room for sampling and possible placement in the beverage tents.