Overview Upstate Fit Fest is a two-day fitness and wellness expo in Schenectady, New York, with more than 150 exhibits of fitness, nutrition and wellness products and services to try and sample. It runs in the arena on Harborside Drive beside Rivers Casino, which opened in August 2025 and is home to Union College hockey. Swaghouse Productions produces it. On site The show is an exhibit floor. The festival frames its scope as physical fitness plus wellbeing, nutrition and overall lifestyle improvement, and visitors discover and sample products booth by booth. Brand presence Exhibitors take booths on the floor. Sponsors buy gold, silver or bronze levels, and the show also sells a welcome-area sponsorship at the entrance and category sponsorships.