Overview ULTRA Nationals is the United States Powerlifting Association's national championship, a multi-day meet at the top of a federation that says it runs more than 300 meets a year for members aged 13 to 80 and over. Hundreds of lifters take the platform in the squat, bench press and deadlift, and the USPA bills the event as a full strength experience rather than a championship alone. The USPA was founded in 2010 by Steve Denison, who is also president of the International Powerlifting League, and it runs drug-tested and open divisions under one rulebook. On site Around the lifting platform the event sets up a recovery lounge with individual recovery-room booths, plus vendor booths for local businesses. The USPA counts thousands of spectators a day in the room, and the meet streams live to a national audience. Brand presence Partners sit at three levels on the floor: a title sponsor, supporting sponsors on the platform itself, and a presenting sponsor for the recovery lounge. Category exclusivity is part of the offer, and the USPA carries partners into its own email, website and social channels. Texas Power and Iron Rebel appeared among the federation's own sponsors on its site in 2026.