U.S. Ski & Snowboard is the national governing body for Olympic skiing and snowboarding in the United States, operating under the FIS, IOC, and IPC. Established in 1905, this nonprofit organization develops and supports elite athletes through funding for travel, coaching, and high-performance programs, fueling America’s success on the world stage. Each season, the team produces 11 World Cup events across the U.S., drawing 30,000+ fans per stop and delivering over 243 million annual media impressions. Events are broadcast to a 5 billion global audience and 55 million domestic viewers through NBC, CNBC, and Peacock, offering unparalleled reach for brand partners. As a U.S.-based property with global visibility, U.S. Ski & Snowboard provides brands the chance to align with world-class athletes, premium audiences, and an aspirational winter-sports lifestyle. Partnerships range from national IP and content rights to event title sponsorships, uniform branding, and on-mountain activations—each designed to create authentic engagement and executive-level hospitality opportunities. Sponsors also gain access to the Stifel Snow Show on CNBC, plug-and-play influencer programs, and curated CEO networking on the slopes, where partners connect with leaders and legends in a uniquely elevated environment.